The Psychology of First Impressions – Why 7 Seconds Matter

No matter what they say, "Don't judge a book by its cover"—for our brains do just that. Be it the very first introduction to another, an interview, or even sharing a picture online, research suggests that the first impression gets stamped within the first 7 seconds-or even earlier in some cases.

• So Why So Fast?

Our brains are wired to make snap judgments as a survival mechanism. Ages ago, humans required to make a quick decision on whether to consider a stranger a friend or an enemy. Today, the instinct remains. It will take simply seconds for a stranger to notice your appearance, body language, tone of voice, and level of confidence along with them immediately labeling you with terms such as trustworthy or suspicious, likable or cold, approachable or distant.

• The Halo Effect

First impressions remain sticky to the neck because of the halo effect: An individual perceiving you as friendly and confident will be apt to reckon that you also have many other positive characteristics such as intelligence and reliability-even if he or she has not known you well yet. Contrarily, a negative first impression can create a sort of invisible barrier which seems very difficult to break.

• Can You Change a First Impression?

Well, the good news is yes; however, it will take some time and effort. Studies show that consistent use, time, and overall events in the life course of that person will signify a chief node in the change of mind.

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